First Family Brand & Marketing

The First Family

Insurance Brand

Throughout my two-years at First Family Insurance (FFI), I had the privilege of working on a diverse range of projects that showcased my expertise in design and marketing. From creating compelling local and national TV commercials to spearheading a complete rebranding effort and managing substantial PPC accounts, my time at FFI was marked by constant innovation and growth.

Logo Refresh:

Evolving the Brand

Upon joining FFI, it became apparent that the company's brand identity needed a revitalization. With the original logo as the sole foundation, I took on the challenge of refreshing it while preserving its core essence. My objective was to create a modern, clean look that would stand the test of time. This involved establishing a comprehensive set of brand standards and colors that would ensure consistency across all company materials. The resulting logo, aptly named the Waving Agent, embodies the professionalism and expertise of FFI's exceptional team.

Brand Identity Guidelines: Unifying the Vision

Building on the successful logo refresh, my next goal was to develop First Family Insurance's first-ever brand identity guidelines. This comprehensive guide, spanning 20 pages, serves as the go-to resource for anyone seeking to represent the company accurately. From logo specifications to proper typography usage, this guide ensures a cohesive and impactful brand presence across all channels.

Employee Spotlight Video:

Celebrating Excellence

Recognizing the exceptional contributions of individuals within the company, I spearheaded the creation of the Employee Spotlight video series. These captivating videos not only boosted employee morale but also served as powerful marketing tools for recruitment and brand awareness. From directing to producing, I had the privilege of capturing the unique stories and talents of FFI's standout team members.

Local Commercial Creative:

Making an Impact

One of my notable accomplishments at FFI was conceiving, directing, producing, and launching captivating local commercial campaigns. These commercials not only showcased the company's offerings but also allowed me to gain valuable insights into the world of media buying. Through this experience, I acquired a deep understanding of the intricacies involved in successfully launching a TV commercial campaign.

my journey at First Family Insurance was characterized by an unwavering commitment to design excellence and impactful marketing. From refreshing the logo and establishing brand standards to creating engaging videos and launching successful local commercial campaigns, I demonstrated my ability to drive brand growth and create meaningful connections with the target audience.